OUR BRILLIANT STORY
About Us.
Ethical luxury:
Our promise
Lab-grown diamonds are structurally, chemically, and visually identical to natural stones, all without the ethical or environmental effects of mining. But we’ve taken it one step further. From production to packaging, we are on a continuous journey toward sustainability. Our diamonds are 100% conflict-free, we use 96% recycled gold, and we aim to be 100% recycled gold by 2027, and our packaging is made from 100% recyclable materials.
Classically-Inspired: Our Story
Sterajewels was founded by Ravi, a Secand-generation Diamond jeweler. Inspired by her family’s legacy, Ravi launched a collection and then a company whose mission was to create a transparent and value-driven approach to jewelry with 100% conflict-free lab-grown diamonds always of the highest quality that never compromise on style or value. Stera Jewels was founded with the understanding that the right jewelry has the power to transform how you look and feel, and we strive to bring you that power with our commitment to timeless jewels and conscious living.
Brilliantly-Set: Our Designs
No two people are the same, and only they know what styles make them shine the brightest.
Our premade Stera collections are designed by hand, featuring a modern take on classic styles. And our custom pieces are truly custom: from the diamond to the setting, our expert craftspeople will create a stunning piece to exactly your specifications. Because your jewelry should represent you, no one else.
These are diamonds that deserve you.
STERA
OUR PHILOSOPHY
We don’t just believe in the gold standard, we live by it. What started out as designing jewelry turned into an industry rebellion. And let’s be real, it was necessary.
At our core, we maintain that everyone deserves jewelry that is worthy of them. So, we focus on what really matters: durable materials that withstand everyday wear and tear, transparent pricing as friendly as your neighbor's dog, sustainable practices to protect our planet, and tangible giving to keep our conscience sparkling.
